Commercial Partnerships

Utilising my understanding of editorial I pivoted my skills into creative strategy for branded content partnerships. Working to ensure the strength of content concepts across digital, print, and experiential activations.

Hearst Connect

The success of a media partnership lies in the strength of its content. Understanding what people actually want to read and watch and putting that at the heart of any strategy. As part of the Hearst UK Connect team, I worked on pre-sales content ideation for all £75k+ partnerships.

Creative solutions across digital and print articles, multi-platform video, podcasts and out of home experiences for the whole Hearst portfolio; from Cosmopolitan and Elle to Harper’s Bazaar and Esquire.

  • Lululemon

  • UKTV

  • Malfy Gin

  • Nike

  • Dr Oetker

It Starts with a Bra

An award winning £300k partnership based on strong editorial integration when I was Digital Executive Editor at Women’s Health UK.

Talent for Partnerships

I have also appeared as the key talent in content with brands including Simply Health, Adidas, Channel 4 and Asda.

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