Social Media
Social lives at the intersection between analytics and creativity. I have years of experience exploring and exploiting this to produce content and strategies that get results.
Women’s Health
From increasing YouTube views by 300% to building the most engaged Instagram audience in the Hearst portfolio, I’m passionate about creating and sharing content that is built for the platform.
Everything was achieved without media spend.
Traffic
Working for an editorial magazine, one of the key KPIs was traffic referrals and unique page views.
YOY growth after updating story and link in bio strategy on Instagram +150%
In 2020-21 85% of Hearst ecommerce social revenue was from WH platforms.
Engagement
Alongside visiting the site, I wanted to capture and engage users across numerous different platforms.
YOY YouTube video view increase after new strategy +300%
Launch of Women’s Health TikTok with 2.7m user-strong #squatit challenge
Growth
I was also always looking to grow our audience across platforms with the most potential.
YOY growth after first year managing the Facebook page +2000%
YOY growth after first year managing Instagram +300%
Community
One of the biggest strengths of the Women’s Health brand socials was the community, something I was able to harness for authenticity and reach.
Created private Facebook group which grew to 10k in 3 days
Launched talent-led training plans with social plan for mass user participation
I created an initial content plan and best practice guide for building a brand Instagram account for small independent craft company, Rosablue.
Follower Growth +950%
Average Engagement Rate 4%