Digital Editorial
I have specialised in digital editorial across various roles and platforms, from writing and editing to social media, site and brand management. I have a wealth of experience in health and fitness alongside work in entertainment and lifestyle.
Women’s Health UK
I developed from writer to Social Media Manger and ultimately Digital Executive Editor for the UK’s leading female health and fitness magazine, Women’s Health. During my time at the helm we saw huge growth across unique users, video views, social referrals, revenue and more.
+78% Users
•
+60% Revenue
•
+120% Video Views
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+78% Users • +60% Revenue • +120% Video Views •
During my time as Digital Executive Editor we launched two successful editorial campaigns, The Loneliness Remedy to combat issues facing so many in lockdown, and Reclaim your Run to highlight the harassment women experience while running. 2021 was the year Women’s Health made a conscious commitment to serve all women to be the healthiest version of themselves.
I created new workflows and franchises which lead to serious brand wins.
Unique users to the Women’s Health website grew 78.06%, from 24m to 34m.
Social media revenue grew 42% YOY in 2021.
E-commerce revenue also grew 60% YOY.
Enjoying 167% revenue growth, our YouTube channel hosted 187k hours of watched content.
On-site video views grew by 120%.
The total reach of the It Starts With A Bra co-branded content topped 67m.
Visit the Site →
Content creation
My experience as a writer and content creator was key to my success later as Digital Executive Editor. See more on my social media management and articles.
Other Published Work
Prior to Women’s Health, I covered celebrity, entertainment, lifestyle, fashion and beauty at titles including the UK’s most popular women’s magazine: Good Housekeeping, and what was then the most read news site in the world: The Mail Online.