Me

Alongside my work I’m a passionate runner. I’ve completed 5 marathons and in March will be completing an ultra relay from LA to Las Vegas.

What I can do

Content Strategy

I have a proven track record of building highly successful multi-platform content plans. I am skilled at both focusing resource and delivering creative ideas for all strands of digital content; video, articles and social activations.

Social Strategy

I am an expert in crafting and executing organic and branded social strategies. I firmly believe that the key to success is maintaining authenticity to the individual, brand, and platform.

Creative Solutions

With years of experience in the creative media industry, I am able to produce original and innovative ideas for various clients as well as adapt concepts depending on goals and scale.

Team Management

I pride myself in my ability to get the absolute best out of a team. Establishing systems that play to people’s strengths and utilising the resources available, while at the same time nurturing, teaching and learning.

Content Creation

I have a wealth of experience directly delivering content across various digital platforms including self-shot imagery and social-first video content.

Copywriting

I started my career as a writer and can confidently and quickly generate and edit commercial or editorial copy with careful attention to detail and correct tone of voice.

Awards & Recognitions

  • Winner of the Association of Online Publishers’ Editorial Team of the Year award for 2021, during which time I was leading the digital team and brand vision.

    "Our judges were impressed by how committed the team were to their audience – punching above their weight with campaigning journalism that exceeded targets for reach and revenue at a time when the pandemic was leading other women’s titles to encroach in their space."

  • Best Health Cause Campaign 2022 - It Starts with a Bra.

    Hearst UK and Under Armour wanted to make exercise accessible to all women – ultimately motivating lower-income women to overcome any barriers that might get in the way of a healthy fitness routine.

    2000 bras were sent to charities across the country and the campaign also drove a 48% uplift in young women of lower affluence describing Under Armour as an empowering brand.

  • Shortlisted in 2019 for my work as Social Media Manager at Women’s Health Magazine.

“Francesca is the consummate professional and a brilliant people manager. Women’s Health UK was extremely lucky to have her leading its online offerings.”

Claire Sanderson - Editor in Chief, Womens’ Health UK