In an exciting Hearst first, we created a global evolution of one of our leading UK podcasts. Nike took over Women’s Health’s hugely popular podcast with a bespoke series in honour of the product range, Must Win 6. Across six episodes, Women’s Health interviewed a combination of talent and Nike coaches about why they run and the benefits on their mental health, creativity, stress levels and more. 

Brand integration: The Coaching Clinic

Nike was passionate about building the profile of their coaches while also giving guidance and advice, rather than strong product pushes. For this I suggested a 5 minute segment of each episode which included the guest speaking with a featured coach in a way that felt natural and editorial.